Research is the process intended to create new or improved technology that can provide a competitive advantage at the business, industry, or national level [1]. The end result is to make peoples' lives better. Since WWII most economic growth has been from technology development. Thus, innovative activity has been the single, most important component of long-term economic growth [2]. In fact, the future economic progress of any country will be driven by the invention and application of new technologies [1]. This module consists of a short video designed to give insight into this commercialization process and where engineers can get involved. Many great ideas never make it past the laboratory research phase. Prototypes, developed with potential customer engagement, can provide the feedback necessary to generate interest from investors. Baylor's Lab-To-Market Collaborative provides prototyping assistance and engages students in the analysis necessary to validate go-to-market plans including patent searches, market characterization, and strategic go-to-market planning. Most universities have some form of a pathway to commercialization that could provide students opportunities to learn this dimension of the research process.
[1] Importance Of Research And Development
[2] Innovation and Economic Growth, Rosenberg, https://www.oecd.org/industry/tourism/34267902.pdf
1. Understand the purpose of product commercialization.
2. Describe the connection of the three C's with product commercialization.
3. Describe the benefits for engineering students working with product commercialization.
4. Identify the pathway for engineering students to be come involved with product commercialization.
Acknowledgement
I would like to thank Clayton Thompson, Baylor Director of Brand Development, Jon Davis, Baylor Senior Video Producer, and Baylor University for help with the filming and production of the videos supporting this project.
Title | Type | Ext | Date | Size | Download All | Downloads |
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Instructor Guide - Lab2Market V1.pdf | Activity / Handout | 8/27/2021 | 92.1 KB | 51 | ||
https://baylor.box.com/s/xm2cjkt95i3tot446ib7ydsd0gcl2uyw | Video | 8/27/2021 | - |