How To Teach Creating Value
Creating Value is getting students to:
- Focus on making impact for self and others.
- Possess a clear vision for the achievable and articulates it to others.
- Possess a big-picture perspective.
- Seek to make a positive impact on society.
- Focus on delivering value to customers according to the customer’s actual needs.
- Make the most of limited resources.
- Think creatively about how to solve problems.
Design exercises so that students:
- Become empathetic ethnographers, or observers of unmet needs.
- Habitually reframe problems as opportunities.
- Ask questions that reveal authentic demand.
- Develop archetype users of engineering solutions.
- Offer solutions to problems, testing novel ideas with others to obtain formative feedback.
- Create value from underutilized resources.
- Extend existing solutions to new situations.
What if every engineering graduate focused first on creating value? Engineering solutions would inherently become more impactful to their beneficiaries.
A high percentage of products and services introduced to the marketplace fail to find success. Apply these case studies to improve approaches and outcomes!
Challenge students to share their personal experiences of exposure to a biased design, discuss its impact, then work to create value for negatively affected people.
Give students the opportunity to define their own projects and directly apply entrepreneurial mindset concepts - especially "creating value."
Use this prompt and rubric to identify and discuss social, economic, and environmental values in relation to a proposed solution to a problem.
When can you tell your students what value creation means? A value-creation scorecard can help guide your approach. [Card contains a video presentation.]
Dr. Glenn Gaudette (Boston College) had an aha moment while at lunch. His desire to create value for society led to a major medical and scientific breakthrough merging biological kingdoms to grow human heart cells to fight heart disease.